The Top WordPress Email Plugins of 2023 – Power Up Your Email Marketing

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Ava Monroe
/ 11 minute read

Email marketing is an essential component of any successful digital marketing strategy. It’s a cost-effective way to reach a large audience and keep them engaged with your brand. If you’re using WordPress to power your website, there are plenty of email marketing plugins that can help you automate your campaigns and keep your subscribers engaged.

In this post, we’ll cover the top WordPress email plugins of 2023 that can help you power up your email marketing game. From MailPoet to ActiveCampaign, we’ll explore their striking features, pricing, and why they stand out from the competition. Whether you’re just starting or an experienced marketer, these plugins can help you achieve your email marketing goals and grow your business.


Oh boy, do I have a treat for you! Are you tired of managing your email marketing campaigns outside of your WordPress dashboard? Well, fear not my friend, MailPoet is here to save the day! With MailPoet, you can create, send, manage, and grow your email marketing campaigns all from the comfort of your WordPress dashboard.

No need to worry about creating beautiful emails from scratch because It offers responsive templates that look amazing on any device. And if you’re not convinced yet, let me drop a little fun fact for you. MailPoet has been trusted by over 500,000 WordPress websites since 2011! Best of all, ask for customer feedback with Satismeter.

Striking Features:

  • Automated welcome emails
  • Responsive templates for beautiful emails on any device
  • Woocommerce transactional email
  • GDPR compliant with high delivery rates

Price: Free for up to 1000 subscribers and paid plan starts from $10/month


The Newsletter Plugin is a fantastic choice if you have a WordPress blog and are seeking a simple way to produce, send, and track newsletters and marketing emails. This system works flawlessly out of the box, so you don’t have to worry about difficult setup or configuration. It is ideal for list generation.

But, the Newsletter Plugin also provides a number of paid Addons that may be simply linked with the base system if you require more sophisticated features or capabilities. These Addons were created for power- and customization-hungry professional users. They can assist you in developing more complex campaigns that will engage your audience and increase traffic to your website.

Striking Features:

  • Spam check for the subscription
  • Simple drag-and-drop editor for creating newsletters and emails
  • Advanced tracking and analytics to monitor campaign performance
  • Integration with popular email services

Price: Free and paid plans start from $69/month


If you’re having trouble with email delivery on your WordPress site, you might want to consider installing the Easy WP SMTP plugin. This handy tool allows you to configure and send all outgoing emails through one of four transactional mailers or an SMTP server. By doing so, you can prevent your emails from ending up in the spam folder and improve your overall deliverability.

The plugin is straightforward to use and install simple WP SMTP on your WordPress website. After installation, you may configure the plugin to interact with your selected SMTP server to increase the reliability with which your emails are sent and received. Everyone who wants to increase email deliverability and ensure their messages get to the right people should use this service.

Striking Features:

  • SMTP server or transactional mailer
  • Reduced risk of emails being marked as spam
  • Debug Events
  • Ability to specify Reply-to or BCC email address

Price: Free

Icegram Express 

Are you looking for an all-in-one newsletter plugin that will enable you to expand your email list and maintain the interest of your subscribers? Consider Icegram Express first! With this comprehensive plugin, you can manage everything from lead generation through broadcast creation and distribution all in one location.

You can quickly gather leads on your website with Icegram Express using a gorgeously designed subscription box that will appeal to your audience. Also, by having the option to automate updates whenever you publish a new blog article, you’ll save time and guarantee that your subscribers always get your most recent content.

Striking Features:

  • A neat and attention-grabbing subscription box
  • 5 star rated plugin
  • Create and send beautiful broadcasts using the HTML editor
  • GDPR ready

Price: Free, and paid plans start from $129/month


Are you tired of struggling with managing subscriptions and notifying your subscribers about new blog content? Look no further than Subscribe2! This powerful WordPress plugin offers a comprehensive subscription management and email notification system that takes care of all the hard work for you.

With Subscribe2, you can easily send email notifications to a list of subscribers every time you publish new content to your blog. You have the flexibility to send notifications on a per-post basis or periodically in a Digest email. Plus, you can exclude specific categories from inclusion in the notification and exclude individual posts by setting a custom field.

Striking Features:

  • Per Post Notifications for subscribers
  • Subscription request options
  • User-friendly form for Public Subscribers
  • 5 star rated plugin with 30000+ installations

Price: Free for up to 3000 subscribers and paid plans start from $5/month

Send In Blue – Email Marketing Plugin

Excellent choice! By integrating Sendinblue’s official plugin for WordPress, you’ll have access to a powerful all-in-one email marketing solution that can help take your campaigns to the next level. Here’s what you can expect from this top-notch plugin. Create visually stunning subscription forms that are easy to integrate into your posts, pages, or sidebars for maximum engagement.

With a mobile-friendly interface, you can reach your audience wherever they are. Create and send beautiful newsletters using our drag-and-drop builder or select from our template library. With a mobile-friendly interface, you can reach your audience wherever they are. With real-time reporting, you’ll have advanced insights into deliverability and performance, including opens, clicks, bounce reports, and more.

Striking Features:

  • Custom Subscription Forms
  • Advanced Segmentation
  • Real-time Reports
  • Marketing Automation

Price: Free, and paid plans start from $25/month

Elastic Email Sender

Elastic Email Sender allows you to manage every part of the email campaign. Use this WordPress plugin to send an infinite number of emails each month using the robust, affordable Elastic Email API. By using this plugin, you may increase the efficacy and efficiency of sending email messages.

Also, you may track and manage campaign data, generate and send emails, and use a variety of additional tools to manage your email campaigns. Also, the Elastic Email team is here to assist you whenever you need it if you have any questions or problems.

Striking Features:

  • Private IP address
  • Ability to send an unlimited number of emails per month
  • Tools for creating and sending emails
  • Tracking and managing campaign statistics

Price: Free or Paid plans start from $18/month

WP Subscribe

For your website or blog to attract returning visitors and paying clients, you must build an email list. You can communicate with your audience more successfully and rely less on outside traffic sources if you have an email list. WP Subscribe, a premium subscription plugin created by MyThemeShop, is now freely accessible to the WordPress community.

WP Subscribe is a distinctive plugin with clear coding that offers the ideal subscription forms for your website. Its simplified installation and configuration process and optimized code guarantee quick loading times. By turning visitors into devoted email subscribers, website owners can earn more money with WP Subscribe than typical bloggers.

Striking Features:

  • Cleanly coded, optimized for speed
  • Perfect subscription forms for your website
  • Simple installation and configuration
  • Build an email list and convert visitors into loyal subscribers

Price: Free or $19 for the premium version


ConvertKit is a powerful marketing tool designed specifically for creators. Whether you’re a blogger, YouTuber, podcaster, or anyone else creating content online, ConvertKit can help you grow your audience and monetize your work. It offers an intuitive email editor and powerful sales funnels to help you promote like a pro. Best of all, you can market and sell your digital products and subscriptions directly through ConvertKit, which will drive higher conversions and save you money on fees.

With this plugin, you can easily create beautiful landing pages, sign-up forms, and link pages that will make your work stand out. These tools will help you increase your subscribers and build lasting connections with your audience. If you want to start with a small number of subscribers, try this amazing email marketing plugin.

Striking Features:

  • Intuitive email editor
  • Powerful sales funnel tools
  • Easy email template designs
  • Send emails in broadcast

Price: Free for up to 300 subscribers and paid plans start from $10/month


ActiveCampaign is a powerful platform that helps businesses all over the world engage meaningfully with their customers. With over 150,000 businesses in 170 countries using its Customer Experience Automation Platform (CXA), ActiveCampaign is a category-defining solution that offers access to over 800 pre-built automation. And with over 870 integrations, including popular platforms like WordPress, Microsoft, Shopify, Square, Facebook, and Salesforce, ActiveCampaign is a truly versatile solution.

One of the key benefits of ActiveCampaign is its powerful segmentation and personalization capabilities. With access to transactional email and email marketing, marketing automation, and CRM, businesses of all sizes can personalize their communications across social, email, messaging, chat, and text. Active campaign is a well-known email marketing tool and like several brands, it can help you as well.

Striking Features:

  • Active Campaign time tracker
  • Transactional email and email marketing
  • Personalization on
  • Block Editor

Price: Free or Paid plans start from $29/month


In conclusion, these top 10 WordPress email plugins of 2023 will definitely boost your email marketing initiatives and help you grow your company. These plugins have it all, from robust automation tools to editable templates and smooth integration with well-known email service providers.

Nonetheless, we’d want to hear from you! Have you already used any of these plugins? Which do you prefer, and why? Tell us in the comments section below!

And don’t forget that identifying the tools and tactics that are best for your company is the key to efficient email marketing. Thus, don’t be reluctant to try out various plugins and strategies to see which ones suit you the most.

We hope that you enjoyed this article; if you have any questions or suggestions, please leave us a comment!

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About the author

Ava Monroe


Ava Munroe is a freelance web designer with a more than a decade of experience creating visually stunning and user-friendly websites for clients across various industries. With a passion for user experience and a keen eye for aesthetics, Ava's dedication to her craft and commitment to delivering high-quality work has earned her a loyal following among her clients.

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